I just had a discussion today with a person inquiring about a product I was plugging; a link-building service I use for the sake of ranking better on the search engines in the same way that it did for the predecessors in that program. It helped a lot that I get sensible questions based on written data and tight-fitting the products that you offer based on market demand. It's easier to endorse something based on the features but the tough questions set in especially when your intended market is trying to understand how can your product help them.
That's why you need to be very, very careful of the things that you write on your blog since you're not simply trying to create a first impression on the products that you offer - you're also trying to help by trying to fit the product into the needs of the market a.k.a. bloggers like you.
What are usually the primary concerns that bloggers have? Blog hits, backup links, search engine optimization (SEO), search engine results page (SERP) and other statistical data that they can check if you can back up the talk. Most of the time, it's easier to come up with a page or a blog entry singing the praises of your product while oblivious to the needs of the market. Sounds awkward, isn't it?
This is why interaction with inquiries is very important in trying to know their concerns. You don't just plug a product and stop right there. If you've been through a sales program before, you'd understand that there will always be rebuttals to your sales pitch. If you ARE the market, you would have various inquiries, concerns, complaints, hesitations and the like before pushing through with the purchase. Question: are you doing something about it?
Make sure that you have follow up blog posts or videos in relation to some concerns raised. I admit being guilty of getting caught flat-footed during my days as a call-center agent when it comes to pitching products and catering to concerns regarding the product offered. In the case of content marketing online, time limits and the need to follow a format serve as occasional roadblocks when a topic discussed in a blog post end up not getting mentioned. Try to make up for lost time and ensure that the concerns are catered to accordingly.
Just avoid sounding like a hardsell. Everyone hates that. It also causes some lies spun in the process.
When marketing a product is based on listening to your market, you get better ideas at how to make your product more useful instead of trying to come up with better features and more literary fluff just to make your product appealing on paper. The best marketers are the ones that satisfied the target market best.
Would you like to participate in some brainstorming sessions with me online? My links are below for you to click and follow. See you around.
http://www.twitter.com/jingdalagan
http://ww.facebook.com/purplethundersolutions
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